I still remember my first pair of Skechers. The Spice Girls were big back then and wore black Skechers with thick ridged soles; I wanted them so badly so my aunt took me to the store and bought me a pair.
It’s been more than twenty years since then but Skechers has always had a presence in the Philippines marketing lifestyle footwear worn by celebrities, or later on introducing their comfort and running shoe lines. I have a friend who swears by his GoRun shoes (with Ortholite insoles and Hyperburst midsole). I’ve also always thought the Skechers running shoe line was underrated.
So I was very pleased to hear that Skechers is transitioning from a third-party distributor (Trendworks International) to a direct presence in the country: Skechers USA Philippines, Inc.
They sent me a pair of the Skechers Go Walk Hyperboost, which are so comfortable that I wore them running all-day errands. (I would probably buy my loved ones who are medical frontliners a pair of these.)
Full press release below:
Skechers has transitioned its operations in the Philippines from a third-party distributor to Skechers USA Philippines, Inc. in order to maximize the brand’s growth prospects in the region.
“The Philippines has immense potential for Skechers, and with our dedicated team focused on growth and delivering the integrated capabilities of Skechers, we believe this step accelerates that potential,” said David Weinberg, chief operating officer of Skechers USA, Inc. “With Skechers’ appealing lifestyle collections, groundbreaking comfort innovations and our corporate support, we believe the Philippines can become a key
market for us in Southeast Asia.”
“Skechers is a global brand that many Filipino consumers already know and love. With this new dedicated approach, we will be able to reach more of the 100 million men, women and children in this country and offer them a wider selection of great Skechers products through expanded channels,” added Suzette Pasustento, country manager for Skechers USA Philippines. “We are presently in the first phase of reestablishing the brand in the market: setting up new offices in Manila, implementing a distribution center, and we opened our first new store… In 2022, we will introduce new product categories, open more retail locations and expand our door count with new retailers, as well as launch a comprehensive marketing campaign.”
Known for its comfort, style, quality and innovations, a full range of the brand’s lifestyle and performance footwear and apparel will be available in Skechers retail stores, including the recently opened location in Alabang Town Center and another in Ayala Malls Manila Bay. Another 10 to 12 additional concept stores are planned for the first half of 2022. Skechers will also be available in key department and specialty stores—including Planet Sports and The SM Store.