Many of you may not know this, but my mom was diagnosed with Stage 2 breast cancer this year. After a modified radical mastectomy and four rounds of chemotherapy, she’s cancer-free and is on an anti-hormone regimen for the next five years.
We’re so thankful that we caught the cancer early and got it in time, and for that reason her long-term prognosis looks good. Breast cancer is now one of the more survivable cancers because of the awareness around its diagnosis and treatment as well as some really great new therapies.
One of the first things we got for my mom after her surgery was an Avon bra with a pocket for a breast prosthesis (which we also got from Avon). It’s one of the rare intimate apparel brands with these sorts of accommodations, and for that we’re very thankful.
Anyway, Avon through their publicity agency Fleishman Hillard reached out to me to ask if I would help promote their fun run this coming weekend. So here we are!
Avon, the no. 1 intimate apparel brand for Filipinos, invites all to join the Fun Run to Boob Love on Oct 21, 2023 at the CCP Complex, Roxas Boulevard, Pasay City.
Fun Run to Boob Love continues Avon’s Breast Cancer Promise to ensure every woman knows the signs, knows the risks, and knows how to take action. From selling intimate apparel products that give support and “comfydence” to sharing knowledge of breast care as part of self-care — Avon has constantly advocated for keeping women’s breasts in the pink of health.
“Avon has been at the forefront of the fight against breast cancer for over 30 years. With the prevalence of this disease in the Philippines, we believe that no one should be left in the dark when it comes to breast cancer,” said Razvan Diratian, Avon APAC Managing Director and General Manager, Philippines. “With the support of our community, we hope this event will break down barriers to breast health education even further. By creating a venue that helps normalize discussions around breast cancer, we can empower more women with the knowledge and skills to take action and save lives.”
Comprising both of a 3K to 5K run and a fair dedicated to breast health, the fundraising event is a fun, uplifting, and community-driven celebration of every woman’s breast care journey. Proceeds will be donated to Avon’s long-time partner organization Philippine Cancer Society.
Join Fun Run to Boob Love by registering at bit.ly/AvonBoobLove.
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