This month, I found myself between the covers of FHM. No, it was not because of a racy pictorial. The completely wholesome reason: the magazine published my ad for Lightwater.
Be Faster. Drink Lightwater.
You might have noticed I use Lightwater before and during training and races. I’ve found that Lightwater hydrates me best without the added sugar, sodium, and coloring found in most sports drinks, but still supplements my electrolyte needs amply with its calcium, potassium, and magnesium content.
The next time you go for a drink before a run, why not Lightwater?
nice concept, but id still prefer the unphotoshopped version.
your appearance and trademark athletic physique has been altered beyond recognition in this photo.
Liam, to say “altered beyond recognition” is pretty strong language. Aside from this photo being flipped they didn’t alter my appearance significantly at all.
What’s the difference between regular water and lightwater?
John, if you read the blog post, I wrote about the difference.