‘Tis the season to refresh shoe models, apparently. Last month, adidas launched two new colorways for the SolarBOOST. And now they’re releasing the most responsive, energy-charged version of the UltraBOOST yet.
The UltraBOOST 19 was simplified from a 17-piece construction to just four components, including:
- Optimized BOOST, with 20% more BOOST in the midsole to inject more energy into each step
- The BOOST midsole works alongside a brand-new Torsion Spring so that no energy is wasted
- The 3D Heel Frame cradles the foot on impact, providing enhanced support and stability for a more confident run
- The one-piece Primeknit 360 upper snugly wraps the foot for enhanced support and lightweight comfort
Alongside the release of fresh kicks, adidas has launched the “Recode Running” campaign championing how runners transform the sport every time they run. Check out the trailer below:
https://www.youtube.com/watch?v=dIQWU8FoJw0
The first exclusive colorway of the UltraBOOST 19 (Laser Red) was sold out in under seven minutes in the US and China, but now the model drops worldwide on February 21 on adidas.com and in retail stores. Limited edition colorways Dark Pixel, Refract, and Bat Orchid are also available at exclusive retailers.
For more information, head to adidas.com/running_ultraboost. Follow the conversation on Instagram, Facebook and Twitter using #ULTRABOOST and @adidasrunning.
