Specialized Bikes has returned with a retail presence in the Philippines, opening its first Specialized Elite Store at SM By the Bay at the SM Mall of Asia complex. Now distributed by Gruppo Innovare Corporation, Specialized will open two more locations soon in Pasig and Quezon City.
Check out their grand opening day festivities in my short video below:
The launch event also featured the 2019 Specialized S-Works Shiv Disc, its first time to debut in Southeast Asia after the bike’s official launch prior to the Ironman World Championship two weeks ago.
The Specialized Elite Store at SM By the Bay features mostly road and triathlon bicycles, since the MOA complex is a road cyclist and triathlete hotspot. (The upcoming Quezon City branch will feature the brand’s strong mountain bike offerings.) In-store, athletes can also avail Retul system bike fits to determine the best frame size and customization for their physique and athletic goals.